Pharrell Williams x BYW CNY Shoes

Trainers inspired by Chinese New Year and created with Pharrell Williams.

In honour of the Year of the Pig, Pharrell Williams and adidas celebrate the traditions of Chinese New Year. The fish is associated with abundance, and a fish dish at dinner is an integral part of the festivities. These BYW shoes feature an adaptive, flexible adidas Primeknit upper with a pattern inspired by fish scales. Boost provides responsive cushioning and incredible energy return.