Shop Privacy Policy | adidas Singapore
PRIVACY POLICY
VALID AS OF 15 OCTOBER 2026
Table of Contents
1. What does this Privacy Policy tell you?
2. Which adidas entities collect and manage your Personal Data?
3. What Personal Data does adidas collect and use (“Categories of Personal Data”)?
4. What does adidas do with your Personal Data and why?
5. What does adidas do when we transfer your Personal Data outside of Singapore?
6. How do we secure your Personal Data?
7. What are your rights and how can you exercise them?
8. Questions, Complaints, and Support – who and how you can get in touch with us
9. Updates and Notification of Updates
10. adidas Data Recipients
1. What does this Privacy Policy tell you?
This Privacy Policy tells you how we, adidas Singapore Pte. Ltd. (“adidas Singapore”) and other adidas Data Users (as defined in Section 2 below) (collectively “adidas”), collect, use and disclose your Personal Data while you browse https://www.adidas.com.sg/ as well as when you interact with our different platforms, portals and applications using your Personal Data, including but not limited to the adidas app and the CONFIRMED app. For the purposes of this Privacy Policy, “Personal Data” means all data which is defined to be “personal data” or equivalent under applicable data protection laws, and all information the collection, use, disclosure or processing of which is subject to applicable data protection laws.
The Privacy Policy also does not affect any rights which we may have at law in connection with the collection, use and disclosure of your Personal Data.
Additionally, you should also read any privacy notices displayed when you provide personal data to us as they provide details of the specific scenario which may not be covered by this Privacy Policy.
If you access any of our platforms by using a Virtual Private Network (also known as “VPN”) to interact with us – including making purchases - in a country that is not your current or residential country, please read the privacy notice displayed at that specific platform or portal to understand how the responsible entities, our affiliated brands and adidas subsidiaries at that country use and protect your Personal Data as local national requirements may be different.
2. Which adidas entities collect and manage your Personal Data?
adidas Singapore collects your Personal Data when you interact with adidas in Singapore and is responsible for protecting your Personal Data and complying with the Singapore Personal Data Protection Act 2012 (No. 26 of 2012) (“PDPA”).
When you interact with adidas through www.adidas.com.sg or our different platforms, portals and applications, including the adidas app and the CONFIRMED app, your Personal Data may be collected and managed on behalf of adidas Singapore by other adidas companies, including but not limited to, adidas AG, adidas International Trading AG, adidas International Marketing B.V. and runtastic GmbH (or adidas International Digital Sports GmbH upon registration of the new entity name) (“adidas Data Users”).
3. What Personal Data does adidas collect and use (“Categories of Personal Data”)?
These are the categories of Personal Data we collect directly or indirectly from you.
Identity information – includes: any information that identifies you as an individual, living person, name [first, last, initials], Date of Birth, e-mail address, phone number, unique consumer identifier number (including your adiClub membership number or ID, or ID from any adidas Platform), nickname, password, social media identifiers and handles, information passed along to us via your Facebook, adidas Running or adiClub account, your device fingerprint (including your browser fingerprint), gift card codes that are assigned to you and the IP address of your browser. We use it to verify your identity.
Contact information - includes: any information we can use to contact you, your phone number, shipping and billing address, e-mail address, Messenger ID, social media handle, any other communication channel you have used to contact us for more information. We use it to contact you for different reasons depending on the purposes stated below.
Location information - includes: any information we can use to know or guess where you are, real-time or otherwise, your residential location, current log-in location [IP address], real-time device location information via devices sensors and signals, GPS location (if you wish to share us, for example through your mobile device settings), or information that helps us guess where you are, or when you “check-in” to an event or website on a social media page indicating location and if it is shared with us. We use it to help you find what you are looking for at your current location.
Size information - includes: shoe size, clothes size, height, weight, chest, waist, hip, inseam, body shape, heel-toe measurement. We use it to make sure your gear fits.
Payment, purchase and transaction information - includes: any information we use to complete or in relation to your purchase record and invoice, your payment information (credit card details or payment platform details), payment risk profile (provided to us by our payment risk solution), shopping cart (your ordered items), delivery details, shipping and billing address, customer order number, purchase history with adidas, receipt number, transaction ID, invoice ID, retail store transaction ID, purchase value, order confirmation number, order tracking number, and any other information related to your purchase. We use it to complete your order on adidas sites and apps, in adidas stores, or other selling platforms.
Behavioural and Profile information - includes: any information which indicates your preference, whether explicitly – if provided by you- or inferred, activity preference (sports), event participation information, exercise plans, in-store digital interactions, site/brand preference, language preference, product and product attributes preferences, store location preferences, your shopping history (all items in shopping carts), Wishlist items, your browsing behaviour, your browsing preferences, any shopping “preference” details you provided to us in your profile and Platform setting, any information you provide to us when you interact with our communities such as adidas Runners, participate in events or campaigns as a trainer, team members, a participant or promoter of our events, in-store interactions, your workout history, product reviews, social media interactions with us, and any other intelligence we have about you to help us learn you as a consumer better, including “Community information”. We use it to know you better as a consumer, so we can send you marketing messages containing only products and services that we think you might be interested in.
Community information – includes: information provided by you when you participate in various adidas events and communities either as a trainer, team member, a participant or as a promoter of our events, including for example: pictures, videos, your nickname, your team, your interests and preferences, your feedback, leader boards, event participation, joined groups, and registration details. We use this information to organise the events and communities, and to know more about you as a consumer.
Social Media Interaction and Activity information – includes: any information about you that we obtain through different social media channels such as Facebook, Instagram, Google, etc. when we use these channels for advertising, analytics purposes or to enrich your profile with adidas, including: any social media information that is publicly available such as your social media handles, social media interactions and public postings, your “Likes” and other reactions, your social media connections, your photos that are public, or those you send to us by mentioning us or following our social media posts by using “handles” or “hashtags”, comments or messages you shared with us publicly or privately on social media platforms. Also, we may be able to obtain this information indirectly from social media companies (e.g. Facebook, Snapchat, Google, Instagram, etc.) when we advertise on these platforms, which may include your participation and membership on particular topics and/or groups, your profile settings and preference, your behaviour on different platforms owned by the same company.
Mobile Device information – includes: Information about your device or browser that give us an idea about your browsing behaviour or device usage, device EUI, device ID, device fingerprint, IP/Wifi information, operating system, data stored on device when access is granted, log information when access to device (such as camera) is granted. Your device information is collected by our apps, and your browser information is collected by our cookies, tags, and pixels. This is often required for network security purposes. This includes, but not limited to: IP address, date and time of the visit, how long you remained on our website, the referral URL (if you came to our site via a different site or an advertisement), the pages visited on our site, your browser type, device type, versions, operating system.
App Usage Information – includes: information collected through "traffic data" every time you visit our apps, such as IP address, browser information, reference site domain name, customer traffic patterns and app usage. This information is used to analyze and improve our apps, to provide our customers with a fulfilling shopping experience, and to personalize the adidas app, CONFIRMED app or adidas Running app, our communications with you, and your shopping experience. We use App Usage Information to help us determine how people use parts of the app and who our readers are. This allows us to improve our app and ensure that it is as appealing as we can make it for as many people as possible. We also use App Usage Information to provide statistical "ratings" information in aggregated form to our partners and other third parties about how our users collectively use the app. We may combine App Usage Information about you with other information, including Personal Information, about you in order to personalize the app and our communications with you and to provide you with information likely to be of interest to you.
Fitness Activity information - includes: any information connected to your fitness activity which you track using our Platforms (including adidas Running app), activity type, distance, exercise duration, exercise routine, (start and end times), fitness score, pace, space utilization data, speed, sensor data (for example step goal, duration, pace, distance, calories, heartbeat, RunScore and speed), and other data related to your fitness app (for example the adidas Running app). We use it to help you improve your performance goals and improve your user experiences and identify what products might be best for you based on your exercise patterns.
Correspondence – includes: any correspondence you have with Customer Service teams, and/or our employees and personnel, conversations we have when you contact customer service, the emails you write to us about our products or services, the complaints you address to us via post, e-mail, fax, or call or messages to our platforms, notes we prepared on your feedback, call back from our Customer Service to you, voice recordings made by Customer Service when you consent to your calls with our Customer Service agents being recorded, and any other communication between you and adidas personnel/service providers. We ask you for your consent before recording Customer Service calls for quality assurance purposes.
Preference information - includes: preferred language, log-in location, Wishlist items, preferred shipping address, browsing preferences, our correspondence with you, your adidas product reviews. We use it to give you convenience when you visit and/or shop on our sites and apps.
adiClub information – includes: Unique Member Identifier (member ID), date you became a member, store ID (if you signed up in a retail store), source ID, country and brand of your original membership, membership points, engagement history, rewards history, membership vouchers associated to members. All the information that is listed here will be kept for as long as you are an adiClub member, unless your account is deleted after four (4) years of inactivity under our internal policy to ensure your data is not being kept for longer than is truly necessary to comply with the Data Privacy Act.
Membership Administration Information – includes: any information related to your adiClub membership, email address, Member ID, first and last name, mobile phone number, member tier, tier achievement date, points balance, discount coupons available, acquisition source ID (where you signed up to our membership), your membership country, adiClub Member ID, date you became a member, store ID (if you signed up in a retail store), membership points, engagement history, rewards history, membership vouchers assigned to you.
Browsing Information – includes any information on. Your browsing behaviour. This may include: browser name, IP address (including hashed IP address), clickstream data, data and time of site visits, time remained on site, pages visited, and the links you have clicked in our marketing messages or website , the referral URL that brought you to our site.
Image and Recording – includes Any image, voice or video recordings we have captured or obtained where you may be identified. This may include: CCTV footages, photos taken in our retail stores and/or at events, video recordings made during events or specific interactions, voice recording made during events or interactions (excluding correspondence with Customer Service), any images you share with us through social media.
Health Information – includes any information that relates to your health or vitals such as your body mass index (BMI), heartbeat per minute, or information of any disability. This is used only when you have allowed us to use it – with your consent - for specific reasons and purposes.
Personal Opinion – includes any opinion you share with us that indicate your point of view and comments. This may include when you provide us feedback and review rating our service or products, or if you participate in any product research and development discussions.
Sensitive Personal Opinion – includes any opinion you share that may indicate or reveal certain characteristics about you including your political view, your sexual orientation, information about race and ethnicity, religious or philosophical beliefs, trade union membership or health. This is used only when you have allowed us to use it – with your consent - for specific reasons and purposes.
4. What does adidas do with your Personal Data and why?
Your Personal Data is used for the following purposes:
a) "COOKIES" NOTICE: Installing cookies, pixels, tags, and other technologies on your browser to collect your device information and track your activities on ours and other Platforms;
b) Operate adidas online shop and adidas Platforms;
c) Display targeted advertisements and send individualised marketing messages (see below);
d) Administer adidas Membership programmes and organise events and activities;
e) Improve and develop adidas brand products and services; and
f) Comply with legal obligations.
In order to carry out these purposes, we will be sharing your data with the other adidas Data Users.
Your Personal Data may be kept for up to four (4) years after inactivity, except for the data that is required to be deleted earlier or kept longer for reasons specified by law.
We retain personal information for as long as necessary to carry out the purposes for which we originally collected it and for other purposes described in this Policy. We retain personal information associated with your adiClub account for up to four (4) years from your last interaction with us, unless a longer or shorter retention period is required by law, is necessary in the course of legal proceedings or is otherwise needed for a particular purpose under applicable law. If you do not have an adiClub account, but have purchased items online as a guest, we retain information related to your purchase for the same period of time as described for adiClub members. Examples of ways you may "interact" with us and extend this timeline include the following: making an online purchase, opening or interacting with a marketing email from us, logging into your adiClub account and writing a product review.
We collect, use, and disclose your Personal Data for the purposes set out below.
In this section, we explain:
a. When and why do we need your Personal Data (“Purpose”)?
b. What do we do to your Personal Data for each Purpose (“Processing”)?
c. Which of your Personal Data do we need for each Purpose (“Categories of Personal Data”)?
With whom (types of service providers) do we share your Personal Data to achieve the purpose (“Categories of recipients”)?
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I. SITE (ADIDAS DOMAIN) OPERATION AND APP OPERATION |
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PROCESSING |
When you use the adidas app, CONFIRMED app, or browse https://www.adidas.com.sg/, we collect and store information that you provide to us for our usage concerning the purposes stated in this Policy. |
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CATEGORIES OF PERSONAL DETAILS |
Mobile Device information |
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CATEGORIES OF RECIPIENTS |
adidas Data Users |
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II. DOMAIN AND NETWORK SECURITY AND USER AUTHENTICATION |
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PROCESSING |
To protect our domains, detect unusual activities, and prevent security threats and protect our site-visitors from unauthorised accesses (such as hackers), we screen all traffic to our sites, and authenticate user log-in information using tokens to verify the details you provide to us and compare it with other available information, such as the credentials you have provided directly to adidas or other platforms (such as Facebook) or information that is available in the public domain to ensure only “authorised” users have access to our sites. Use of Cookies/Tags/Pixels: We may collect your personal details for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “XVIII. COLLECTING YOUR DEVICE INFORMATION ON OUR WEBSITE USING COOKIES, PIXELS, TAGS, AND SIMILAR TECHNOLOGIES”. |
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CATEGORIES OF PERSONAL DETAILS |
Mobile Device information Identity information Behavioural and Profile information Browsing Information Preference information |
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CATEGORIES OF RECIPIENTS |
adidas Data Users adidas, adidas AG Subsidiaries and Affiliates Site Administration Support Providers |
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III. GLOBAL CREDENTIAL TO ALL ADIDAS PLATFORMS – USER EXPERIENCE |
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PROCESSING |
We know you don’t like to remember usernames and passwords, or having to register multiple times. To enable our users to log on to all platforms, portals, services, communities and apps operated by or on behalf of adidas or our subsidiaries and affiliates (which includes the adidas app, the CONFIRMED app and the adidas Running app and services) (“adidas Platforms”) with one set of log-in credentials (“adidas Log-In”), we store your adidas Log-In in our global authentication platform. When you use your adidas Log-In to enter any adidas Platform, we will use a token to verify your identity from our global authentication platform. This also further ensures our network and domain security. Use of Cookies/Tags/Pixels: We may collect your personal details for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “XVIII. COLLECTING YOUR DEVICE INFORMATION ON OUR WEBSITE USING COOKIES, PIXELS, TAGS, AND SIMILAR TECHNOLOGIES”. |
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CATEGORIES OF PERSONAL DETAILS |
Identity information (username, password, email) Browsing Information adiClub information (for adiClub members only) Membership Administration information Preference information |
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CATEGORIES OF RECIPIENTS |
adidas Data Users adidas, adidas AG Subsidiaries and Affiliates Site Administration Support Providers |
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IV. SALES OF ADIDAS PRODUCTS - ONLINE AND OFF-LINE ORDER |
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PROCESSING |
To process your online and/or in-app orders, make sure your payment is received, comply with the requirements under our Terms and Conditions (3. Purchase Terms) (for selling you the products) including invoice processing, delivery, personalisation services, exchanges and refunds, click and collect. Your order cannot be completed if our payment fraud detection solutions flag your transaction as suspicious and potentially fraudulent. |
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CATEGORIES OF PERSONAL DETAILS |
Browsing Information Identity information Contact information Location information Size information Payment, purchase and transaction information Correspondence Image and Recording Mobile Device information adiClub information (for adiClub members only) Membership Administration information |
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CATEGORIES OF RECIPIENTS |
adidas Data Users adidas, adidas AG Subsidiaries and Affiliates Selling Partners (where applicable) Manufacturing Providers Delivery Service Providers Payment Risk Solution Providers Payment Processing Providers IT Cloud Solution Providers |
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V. PAYMENT FRAUD DETECTION |
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PROCESSING |
We combine the purchase information you provide to us with other information we obtain through our third-party payment risk and fraud prevention service providers to ensure any purchases are legitimate, or you do not purchase our products in violation with our terms and conditions. This means depending on the outcome of the analysis of your information, we may reject your order, and decline your payment. This is an automated decision-making process that is required to conclude our sales contract with you. |
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CATEGORIES OF PERSONAL DETAILS |
Identity information Browsing information Contact information Behavioural and Profile information Payment, purchase and transaction information Mobile Device information |
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CATEGORIES OF RECIPIENTS |
adidas Data Users adidas, adidas AG Subsidiaries and Affiliates Payment Risk Solution Providers Payment Processing Providers IT Cloud Solution Providers |
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VI. PRODUCT DELIVERY |
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PROCESSING |
Once you have successfully placed an order, we use your contact details (home and/or shipping address) and other purchase information to deliver the products you purchased to you. |
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CATEGORIES OF PERSONAL DETAILS |
Identity information: Name Contact information: Shipping Address |
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CATEGORIES OF RECIPIENTS |
adidas Data Users adidas, adidas AG Subsidiaries and Affiliates Delivery Service Providers IT Cloud Solution Providers |
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VII. ELECTRONIC DELIVERY TRACKING |
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PROCESSING |
This is a service provided on request of the consumer by our Delivery Partners. You have the option to track your delivery using services provided directly by our delivery partners; however, we will only be able to share your information with our delivery partners for this purpose with your consent. The service is hosted on the Delivery Partner’s platform. You should read their Privacy Policy for the processing of your Personal Data for this purpose. |
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CATEGORIES OF PERSONAL DETAILS |
Identity information Contact information Any other information you may directly and voluntarily provide to the Delivery Partner |
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CATEGORIES OF RECIPIENTS |
Delivery Service Providers |
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VIII. BUSINESS OPERATIONAL ANALYTICS |
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PROCESSING |
We need to know how we do as a business. This is in the interest of our shareholders, our board members, our employees, and our partners. For this purpose, we need to analyse different categories of information to understand how our products are selling in different markets, what are the popular features of our products, what worked and what didn’t in terms of our marketing and advertising campaigns, our product designs and distribution strategy, our website design and overall user experience, so we can establish, implement, and evaluate our business strategy. This includes analysing data to understand how users browse our site and use the app to improve our user experience design to make sure you will continue to purchase our products and interact with us on our sites and applications. To minimise the risk to you as an individual, we will only use either the unique consumer identifier or the IP address for this purpose. You can learn more about how our Data Analytics Solution Providers provide analytics services by using your data here: Adobe Analytics Data Collection: https://marketing.adobe.com/resources/help/en_US/reference/c_Privacy_Overview.html Google Analytics Data Collection: |
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CATEGORIES OF PERSONAL DETAILS |
Identity information: Unique Consumer Identifier (only) Size information Payment, purchase and transaction information Behavioural and Profile information Browsing information Community information Fitness Activity information and Health information: if we collect and process your health information, we will explicitly ask for your consent Mobile Device information Correspondence adiClub information (for adiClub members only) Membership Administration information |
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CATEGORIES OF RECIPIENTS |
adidas Data Users adidas, adidas AG Subsidiaries and Affiliates Prospective Buyers and Investors Business Consulting Service Providers Data Analytics Solution Providers IT Cloud Solution Providers |
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IX. CUSTOMER SERVICE |
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PROCESSING |
We collect your Personal Data to tell you when the product you like is available upon your request and respond to your questions and concerns through various communications channels we make available to you. |
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CATEGORIES OF PERSONAL DETAILS |
Identity information Contact information Location information Size information Payment, purchase and transaction information Correspondence Image and Recording adiClub information (for adiClub members only) Membership Administration information |
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CATEGORIES OF RECIPIENTS |
Customer Service Provider adidas Data Users adidas, adidas AG Subsidiaries and Affiliates Selling Partners (where applicable) Delivery Service Providers Payment Risk Solution Providers Payment Processing Providers IT Cloud Solution Providers |
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X. PERSONALISED MARKETING MESSAGES VIA EMAIL (Newsletter Sign-Up) – WHERE APPLICABLE |
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PROCESSING |
If you have signed up to our email newsletters or otherwise consented to receiving marketing messages, we send you marketing messages that we think you would be interested in (“personalised”) to the email address you provide to us. To send you “personalised” messages, observe your online (and sometimes, where applicable, offline) behaviour, and analyse your behaviour using analytics to best estimate what product lines you might be interested in, and you can benefit from. This requires us to collect various categories of Personal Data from you. We use different analytics tools to understand what your behaviour means in terms of your like and dislike of our various product lines, and to understand the impact (success rates) of the messages delivered to you. Use of Cookies/Tags/Pixels: We may collect your personal details for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “XVIII. COLLECTING YOUR DEVICE INFORMATION ON OUR WEBSITE USING COOKIES, PIXELS, TAGS, AND SIMILAR TECHNOLOGIES”. |
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CATEGORIES OF PERSONAL DETAILS |
Identity information Contact information (if available to adidas) Location information Size information (if available to adidas) Payment, purchase and transaction information (if available to adidas) Behavioural and Profile information (if available to adidas) Community information (if available to adidas) Browsing Information Social Media Interaction and Activity information (if available to adidas) Fitness Activity and Health information (if available to adidas): if a project requires you to also provide health information, we will explicitly ask for your consent. Mobile Device information Preference information (if available to adidas) |
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CATEGORIES OF RECIPIENTS |
adidas Data Users adidas, adidas AG Subsidiaries and Affiliates Email Marketing Support Providers IT Cloud Solution Providers |
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XI. PERSONALISED MARKETING MESSAGES VIA EMAIL (via existing contract) – WHERE APPLICABLE |
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PROCESSING |
We send you marketing messages that we think you would be interested in (“personalised”) to the email address you provide to us because you signed up to our email newsletters or otherwise consented to receiving marketing messages. To send you “personalised” messages, observe your online (and sometimes, where applicable, offline) behaviour, and analyse your behaviour using analytics to best estimate what product lines you might be interested in, and you can benefit from. This requires us to collect various categories of Personal Data from you. We use different analytics tools to understand what your behaviour means in terms of your like and dislike of our various product lines, and to understand the impact (success rates) of the messages delivered to you. Use of Cookies/Tags/Pixels: We may collect your personal details for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “XVIII. COLLECTING YOUR DEVICE INFORMATION ON OUR WEBSITE USING COOKIES, PIXELS, TAGS, AND SIMILAR TECHNOLOGIES”. |
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CATEGORIES OF PERSONAL DETAILS |
Identity information Contact information (if available to adidas) Location information Size information (if available to adidas) Payment, purchase and transaction information (if available to adidas) Behavioural and Profile information (if available to adidas) Community information (if available to adidas) Browsing Information Social Media Interaction and Activity information (if available to adidas) Fitness Activity information and Health information (if available to adidas): if a project requires you to also provide health information, we will explicitly ask for your consent. Mobile Device information Preference information (if available to adidas) adiClub information (for adiClub members only) Membership Administration information |
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CATEGORIES OF RECIPIENTS |
adidas Data Users adidas, adidas AG Subsidiaries and Affiliates Email Marketing Support Providers IT Cloud Solution Providers |
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XII. TARGETED MESSAGES ON 3RD-PARTY ADVERTISING PLATFORMS |
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PROCESSING |
We use third-party advertising platforms, such as Facebook, Google, YouTube, Instagram, etc. to send you messages that are targeted at you, based on your behaviour and browsing pattern, at specific times and locations of these platforms to increase the efficiency of our advertising campaigns. We use third-party solutions such as Google Audience and Facebook Custom Audience to help us do a better job at targeting our campaigns and messages for our consumers. Your Personal Data is shared with the third-party advertising platforms, and they will attempt to match your profile in their database to determine the optimal time and place (the page you are browsing) to show you an advertisement from adidas. We also need to analyse necessary information to understand the impact of our campaigns. If you don’t accept that we track you for this purpose, you will still see adidas advertisements on other platforms at random. You can learn more about how our Advertising Partners help us achieve this purpose by visiting their sites: Google Personalised Advertising: https://support.google.com/adspolicy/answer/143465?hl=en Google Advertising Policies: https://support.google.com/adspolicy/answer/6020956 Facebook Lookalike Audiences: https://www.facebook.com/business/help/164749007013531 Facebook Custom Audience Terms: https://www.facebook.com/legal/terms/customaudience Use of Cookies/Tags/Pixels: We may collect your personal details for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “XVIII. COLLECTING YOUR DEVICE INFORMATION ON OUR WEBSITE USING COOKIES, PIXELS, TAGS, AND SIMILAR TECHNOLOGIES”. |
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CATEGORIES OF PERSONAL DETAILS |
Identity information Contact information (if available to adidas) Location information Size information (if available to adidas) Payment, purchase and transaction information (if available to adidas) Behavioural and Profile information (if available to adidas) Community information (if available to adidas) Browsing Information Social Media Interaction and Activity information (if available to adidas) Fitness Activity information and Health information (if available to adidas): if a project requires you to also provide health information, we will explicitly ask for your consent. Mobile Device information Preference information (if available to adidas) adiClub information (for adiClub members only) Membership Administration information |
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CATEGORIES OF RECIPIENTS |
adidas Data Users adidas, adidas AG Subsidiaries and Affiliates Advertising Agency Partners Social Media Platforms Targeted Marketing Service Providers IT Cloud Solution Providers |
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XIII. ADICLUB MEMBERSHIP ADMINISTRATION – WHERE APPLICABLE |
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This section applies when you create and register a membership account and become an adiClub member. Please note that some of the adidas retail stores participating in the adiClub Membership Program are managed and operated by our licensee(s). In order for you to register, accumulate points, redeem rewards or otherwise use or benefit from the Club in our adidas licensed stores, we need to disclose your personal data to our licensee(s), and in return, our licensee(s) will need to disclose information on your purchases in their adidas stores to us. Please note that our licensee(s) might collect, use or process your personal data for their own purposes, so please ask for and carefully read through their privacy policy. Our licensee(s)’ privacy policies do not constitute a part of our Privacy Policy, and they will be solely responsible for their own privacy policies and data use.
1. Compliance with Membership Terms and Conditions; and 2. Profiling for Personalised Content, Experience, Business & Marketing Analytics and Targeted Marketing Messages |
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1. Compliance with Membership Terms and Conditions |
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PROCESSING |
When you register and create a membership account, we collect and use your Personal Data to administer your account and comply with the adiClub Terms and Conditions. This includes the following: a. collecting, storing, and processing the Personal Data you provided in the registration form to create a membership profile and account for you; b. assigning a membership ID to your profile and account and using the membership ID along with other Identity Information you provided to identify you; c. enabling your membership account details to be used as your adidas “Global Credential” for accessing all adidas brand domains and apps worldwide; d. displaying your current membership status, including your profile information, level, points, and other relevant information in all adidas brand domains and apps worldwide; e. sending you membership administration messages via email including messages about your account status (level up and/or down), management (rewards unlocked for you and how to retrieve them) and maintenance requests (for example, password reset); f. sending you membership administration messages via push notification in adidas apps about your account status (level up and/or down), and management (rewards unlocked for you) and maintenance requests (for example, password reset) - you can switch off push notifications at any time using “Settings” in your mobile devices. However, if you switch off push notifications, we may need to contact you via emails for important messages relating to your membership; g. verifying and using your profile and account information for the purpose of participating in member-exclusive challenges and/or promotions - this will also include sharing your contact details with partners who support us with administering the promotions especially in the case where you have won a prize; h. calculating your Club points to provide you with rewards - this will include sharing your data with partners who support us with administering the reward, where the reward may be provided via a partner or exclusively by the partner; i. updating your point status once you have used points to redeem awards; j. keeping track of your redemption activity and history; k. providing you with access to special offers and promotions; l. sending you invitations to exclusive events; m. allowing you access to limited edition products; n. providing you with adidas Running basic features (subject to change) as part of membership offering; o. providing you with access to adidas Running premium features offered as a reward of membership in accordance with membership Terms and Conditions; p. providing you with access to adidas Running premium features via a subscription purchased from runtastic GmbH (or adidas International Digital Sports GmbH upon registration of the new entity name); q. storing your shipping address and payment details to shorten check-out time online and in the app; r. storing your complete order history so that you can access it at any time; s. allowing you to track your order delivery from your account; t. accessing your membership profile and providing you with services and support – including updating your account information following your instructions, providing you with support and answering your queries about your account, your purchases, technical support for using our apps, supporting you with your privacy queries - when you contact adidas through various communication channels using your membership ID and profile; u. storing all Personal Data we collect from you directly or indirectly that have been identified via your membership ID or email with your membership profile, including details you may have shared at an adidas brand retail store and/or outlet and participating adidas licensed stores for the purposes of calculating points and levels to enable all the points listed above; and. v. sharing Membership Administration Information (as defined in section 4 above) with the Non-adidas Managed Stores, adidas Data Users and/or any other parties with whom we collaborate in relation to adiClub (“adiClub Partners”) and receiving data from adiClub Partners for the purposes of the adiClub membership program, including but not limited to earning and redemption of points and rewards, and all other purposes as specified in the Membership Terms and Conditions. If you wish to stop sharing data with the adiClub Partner or with adidas, you can withdraw your consent at any time, however, please note, after you withdraw the consent, you will be unable to earn points or rewards in any participating store. |
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CATEGORIES OF PERSONAL DETAILS |
adiClub information Membership Administration Information Identity Information Contact Information Browsing Information Mobile Device Information Correspondence Image and Recordings (when available to adidas) Personal Opinion (when available to adidas) Measurements (when available to adidas) Payment, Purchase and Transaction Information (when available to adidas) Social Media Interaction and Activity (when available to adidas) Fitness Activity Information (when available to adidas) Behavioural and Preference Information (when available to adidas) |
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CATEGORIES OF RECIPIENTS |
adidas Data Users adidas AG Subsidiaries and Affiliates Prospective Buyers and Investors Business Consulting Service Providers Data Analytics Solution Providers adiClub Partners |
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2. Profiling for Personalised Content, Experience, Business & Marketing Analytics and Targeted Marketing Messages |
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PROCESSING |
We use your Personal Data to create personalised content for you and to make sure we interact with you in a manner that you are more likely to keep and maintain your membership, respond to our targeted marketing messages, and to continue to purchase adidas products and use adidas platforms. This includes the following: a. sending you personalised email messages about how to gain Club points or retain your level including promotional messages about adidas products, services and lifestyle recommendations - you can unsubscribe from this message at any time by using the “Unsubscribe” function in the message; b. sending you push notifications via adidas apps about how to gain Club points or retain your level including promotional messages about adidas products, services, and fitness and lifestyle recommendations - you can switch off push notifications at any time using “Settings” in your mobile devices. However, you may still receive email messages from which you can unsubscribe directly in the email messages; c. tracking and monitoring your online browsing behaviour by using certain tracking technologies (e.g. Cookies, Pixels, Tags) on the website and in our apps; d. storing all Personal Data we collect from you directly or indirectly that have been identified via your membership ID or email with your membership profile, including details you may have shared at an adidas brand retail store and/or outlet and participating adidas licensed stores for the purposes of using them to enrich your membership profile as detailed below; and e. analysing and assessing all Personal Data we collect from you directly or indirectly that have been identified via your membership ID or email with your membership profile, including details you may have shared at an adidas brand retail store and outlet and participating adidas licensed stores. More specifically, this includes using your Personal Data in the following ways: · PROFILING (AUDIENCE MANAGEMENT) We create a profile about you by consolidating all the information you provided to us directly or indirectly. This allows us to establish a personalised interaction with you that is based on our past interaction, and other information we can use to infer your likes and dislikes. We use audience management technologies to ensure the right messages and information reach you at the right moment through the right channel. This includes sending you marketing messages of deals and products or addressing you across digital media through ads on adidas brand platforms. · MARKETING ANALYTICS We use your data for different analytical purposes to better understand: a) how you browse and use our platforms; b) which products you are interested in; c) which features of our products and platforms you like; d) the quality of our services including customer service, marketing and advertising campaigns addressed to you, and your reaction to these services; e) our product and website design; and f) whether overall user experience worked for you or not. We use this analysis to improve the relevance of our marketing communication to you and the quality of our personalisation experience across our channels and platforms. · DATA ENRICHMENT We create a single, unified consumer profile of you by matching all Personal Data from which you can be identified. This includes Personal Data we collected directly or indirectly from you across digital media or offline, the feedback you provide to us, your interaction and communication with us through our various platforms and communication channels. · IMPROVING DATA MODELS We use data science and your profile and Personal Data to create data models that can help us improve the logic in our analytics activities that give us more insight about your comments and feedback, your interactions, preference and needs in our products and services. We will compare the data model we created using your profile with other similar consumer profiles and categories to further predict and analyse your preference. |
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CATEGORIES OF PERSONAL DETAILS |
adiClub information Membership Administration Information Identity Information Contact Information Browsing Information Mobile Device Information Correspondence Image and Recordings (when available to adidas) Personal Opinion (when available to adidas) Measurements (when available to adidas) Payment, Purchase and Transaction Information (when available to adidas) Social Media Interaction and Activity (when available to adidas) Fitness Activity Information (when available to adidas) Behavioural and Preference Information (when available to adidas) |
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CATEGORIES OF RECIPIENTS |
adidas Data Users adidas AG Subsidiaries and Affiliates Prospective Buyers and Investors Business Consulting Service Providers Data Analytics Solution Providers Email Marketing Support Providers adiClub Partners |
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IV. PRIVATE EVENT REGISTRATION |
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PROCESSING |
When you sign up for an event we organise that have limited spots, we use the Personal Data you provide to reserve a spot for you. Your Personal Data will be used according to the Terms and Conditions associated with the event. |
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CATEGORIES OF PERSONAL DETAILS |
Identity information Contact information Location information Fitness Activity information and Health Information: any information we may collect from you on the day of the event. If a project requires you to also provide health information, we will explicitly ask for your consent. adiClub information (for adiClub members only) Membership Administration information Image and Recording |
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CATEGORIES OF RECIPIENTS |
adidas User organizing the event adidas Data Users adidas, adidas AG Subsidiaries and Affiliates Event Partners (where applicable) IT Cloud Solution Providers (where applicable) |
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XV. OPEN EVENT REGISTRATION |
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PROCESSING |
We often also organize events that are open to everyone. We may use the Personal Data you provide to keep you informed of the events you are interested in. |
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CATEGORIES OF PERSONAL DETAILS |
Identity information Contact information Location information Fitness Activity information and Health information: any information we may collect from you on the day of the event. adiClub information (for adiClub members only) Membership Administration information Image and Recording |
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CATEGORIES OF RECIPIENTS |
adidas User organizing the event adidas Data Users adidas, adidas AG Subsidiaries and Affiliates Event Partners (where applicable) IT Cloud Solution Providers (where applicable) |
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XVI. PRODUCT RESEARCH AND DEVELOPMENT |
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PROCESSING |
We conduct analysis to research improve our products and services. This includes asking you questions in surveys, asking you for feedback, asking you to test our products and provide us with a review, asking other service providers to conduct market and product research for us, try new technologies in our product that might collect Personal Data to stay ahead of the competition. |
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CATEGORIES OF PERSONAL DETAILS |
Identity information (only if required by the project) Contact information (only if required by the project) Location information (only if required by the project) Size information Payment, purchase and transaction information (only if required by the project) Behavioural and Profile information (only if required by the project) Community information: this is the response you provided whichever format agreed at the time of the project. Browsing Information Social Media Interaction and Activity information (only if required by the project) Fitness Activity information (only if required by the project) Mobile Device information (only if required by the project) Correspondence (only if required by the project) Image and Recording Preference information adiClub information (for adiClub members only) Membership Administration information Health information: if a project requires you to also provide health information, we will explicitly ask for your consent. Personal Opinion and Sensitive Personal Opinion |
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CATEGORIES OF RECIPIENTS |
adidas Data Users adidas, adidas AG Subsidiaries and Affiliates Prospective Buyers and Investors Business Consulting Service Providers Data Analytics Solution Providers Manufacturing Providers IT Cloud Solution Providers |
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XVII. LEGAL OBLIGATION - COOPERATION WITH LAW ENFORCEMENT AND REGULATORY AUTHORITIES (INCLUDING COURTS) |
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PROCESSING |
When we are legally required to provide your Personal Data for national and public security reasons, crime prevention, investigation and prosecution, anti-money laundering, judicial proceedings, protection of other individuals’ rights and freedoms, and enforcement of civil claims, we will provide information as requested by the authorities or parties once we are satisfied that the request is mandated by law. |
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CATEGORIES OF PERSONAL DETAILS |
All Categories of Personal Data as requested by the enforcement authority. |
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CATEGORIES OF RECIPIENTS |
adidas Data Users adidas, adidas AG Subsidiaries and Affiliates Local and national government authorities, including tax authorities Local and national law enforcement agencies Local and national judiciary |
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XVIII. COLLECTING YOUR DEVICE INFORMATION ON OUR WEBSITE USING COOKIES, PIXELS, TAGS, AND SIMILAR TECHNOLOGIES (“COOKIES NOTICE”) |
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PROCESSING |
When you visit the adidas site, we store data collectors such as cookies, tags, pixels, tag containers, beacons, among others, in your browser to obtain certain information about your current browsing session. These technologies are often referred to as “Cookies” collectively by other websites. Cookies also enable our website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. We use Cookies for different purposes. Please review the information below to understand how we use different types of Cookies to fulfil different purposes. “REQUIRED” – site functionality and business operation. We use “Required Cookies” to operate our site. This includes storing a unique identifier to manage and identify you as a unique visitor to our site, to provide a consistent and accurate service to you. This includes making sure that we remember the products you have placed in your cart, or your language preferences. These Cookies are stored for the duration of your browsing session. Without these Cookies, you will not be able to view our site properly. “FUNCTIONAL” – website improvement and performance We use “Functional Cookies” to continuously improve our website performance. This includes using the data we collected from you to do the following: Web analytics —Based on your browsing behaviour, we will analyse the data to improve the functionality and design of our site. Ad response rates— Based on how you come to our site, we will measure our ad response rates by analysing our ad click-through rates to improve the effectiveness of advertising purchased on a site external to ours. Affiliate tracking— We need to let our affiliate marketing partners, or service providers have certain information if you came to our site, and purchased products, through a visit to theirs. This is required as we may need to provide them a fee for such services. For this purpose, we will share information about your visit, including the products you have purchased. Error management— We measure errors presented on a website, to make sure we fix bugs or any issues promptly. Testing designs— We need to use A/B testing or multivariate testing, to ensure a consistent look and feel is maintained for the user of the site in the current and subsequent sessions. “MARKETING” We use “Marketing Cookies” provided by our advertising partners to make sure our advertising messages are shown to you at the right time and the right place. These Cookies are persistent but time-limited cookies. These Cookies contain a unique key to distinguish individual users’ browsing habits. We also use these Cookies to limit the number of times a user sees a particular ad on a website and to measure the effectiveness of a particular campaign. The identifier stored by these Cookies are provided by our partners. We cannot use the same identifier in our own systems. We also use these cookies to serve ads that are relevant to your immediate geo-location, for example to provide you with the nearest store where the product you are browsing may be available. |
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CATEGORIES OF PERSONAL DETAILS |
Mobile Device information Location information Behavioural and Profile information: this is collected through observing your browsing behaviour Preference information (if available to adidas) Browsing Information |
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CATEGORIES OF RECIPIENTS |
adidas Data Users adidas, adidas AG Subsidiaries and Affiliates Site Administration Support Providers Business Consulting Service Providers Data Analytics Solution Providers Advertising Agency Partners Social Media Platforms Targeted Marketing Service Providers You can change your browser settings to delete or prevent certain cookies from being stored on your computer or mobile device without your explicit consent. The ‘help’ section in your browser should provide information on how to manage your cookie settings. Find out how this works for your browser here: Internet Explorer: https://support.microsoft.com/help/17442/windows-internet-explorer-delete-manage-cookies Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647 Safari: http://support.apple.com/kb/PH5042 Opera: http://www.opera.com/browser/tutorials/security/privacy/ Adobe (flash cookies): http://www.adobe.com/privacy/policies/flash-player.html Google Chrome App: https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DAndroid&hl=en These websites will also help you understand more about how Cookie-based advertising works and how you can manage your Cookie Settings: http://www.aboutads.info/choices http://www.youronlinechoices.eu/ Network Advertising Initiative opt-out page: http://optout.networkadvertising.org/?c=1 You can learn more about the laws governing the use of “Cookies” here: http://ec.europa.eu/ipg/basics/legal/cookies/index_en.htm |
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XIX. USER-GENERATED CONTENT (UGC) ACQUISITION FROM SOCIAL MEDIA |
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PROCESSING |
We invite you to provide your images to us via social media platforms by following specific instructions such as “#yesadidas”. We will be using the images you provide for our campaign communications. We will obtain rights to your image through a licence agreement in the form of our terms and conditions. By submitting your images via social media platforms to us, you will agree for us to use your images as described in the licence agreement. |
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CATEGORIES OF PERSONAL DETAILS |
Identity information: your social media handler Community information: images, videos, comments, sound recordings and other files provided through the social media platform promoting adidas Social Media Interaction and Activity information |
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CATEGORIES OF RECIPIENTS |
adidas Data Users adidas, adidas AG Subsidiaries and Affiliates Event Partners (where applicable) UGC Support Partners Advertising Agency Partners Social Media Platforms Image and Recording Personal Opinion and Sensitive Personal Opinion IT Cloud Solution Providers (where applicable) |
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XX. PUSH NOTIFICATIONS (IN-APP COMMUNICATION) |
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PROCESSING |
When you use the adidas app or the CONFIRMED app, we use push notifications to communicate with you concerning the purposes stated in this Policy. You can switch off push notifications at any time using “Settings” in your mobile devices. However, if you switch off push notifications, we may need to contact you via emails for important messages relating to your purchase. |
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CATEGORIES OF PERSONAL DETAILS |
Mobile Device information |
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CATEGORIES OF RECIPIENTS |
adidas Data Users adidas, adidas AG Subsidiaries and Affiliates |
Unless specified otherwise, the information requested is necessary to us. If you do not provide us with all the information as requested and/or do not allow us to process the information accordingly, we will not be able to keep your complete record of information, thus affecting our ability to accomplish the above stated purposes.
- 5. What does adidas do when we transfer your Personal Data outside of Singapore?
Depending on the Personal Data processing activity, your Personal Data may be shared with different “Categories of Recipients”, who may be located outside of Singapore.
Where your personal data is transmitted outside of Singapore, such recipients may not afford a similar standard of protection as that of Singapore. However, we will take steps to ensure that such transfers comply with the requirements of applicable data protection laws.
- 6. How do we secure your Personal Data?
We implement appropriate technical and organisational measures to address the risks corresponding to our use of your Personal Data, including loss, alteration, or unauthorised access to your Personal Data, and empowering you to exercise your rights. We require our service providers to do the same through contractual agreements. However, you should be aware that any transmission of your Personal Data through the internet is at your own risk. We can only protect your Personal Data when we have it.
- 7. What are your rights and how can you exercise them?
Under the PDPA, you have the rights listed and explained below:
- Get a copy of your Personal Data
You may request for a copy of your Personal Data, in accordance with your rights under the applicable data protection laws, provided that it is still within our possession or control when we receive your request. We reserve our rights to charge a reasonable fee for this request.
- Access to information about your Personal Data
Subject to the provisions of and any exceptions under applicable laws, you have the right to know about the ways your Personal Data has been or may have been used by us within a year before the date of your request.
We reserve our rights to charge a reasonable fee for this request.
- Make sure your Personal Data are correct
You have the right to make sure we are using accurate details about you. We shall, as required under applicable data protection laws and unless exceptions apply, send such corrected data to every other organisation to which the data was disclosed by us within a year before your request.
- Withdraw your consent
When we use your Personal Data based on your consent, you have the right to change your mind and withdraw your consent at any time. We shall cease collection, use and disclosure of your Personal Data after receiving your request, unless we are otherwise permitted to do so under applicable laws. If you withdraw your consent to any and all purposes and depending on the nature of your request, we may not be in the position to continue to provide our products and services to you. Other legal consequences may also potentially arise in respect of such withdrawal, vis-à-vis your existing contracts and agreements with us.
To unsubscribe from our newsletters, click ‘Unsubscribe’ at the bottom of the newsletter or marketing email that you want to unsubscribe from; or update your communication preferences in your account if you have one.
If there are any technical issues, contact Customer Service for support.
We need to confirm your identity before we can handle your requests. When we refuse your request for legal reasons, we will tell you why.
- 8. Questions, Complaints, and Support – who and how you can get in touch with us
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adidas Customer Service |
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ASK CUSTOMER SERVICE: https://www.adidas.com.sg/help/sea-contact/contact-us |
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adidas Privacy Team/Local Data Protection Officer |
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You may contact the Local Data Protection Officer for adidas Singapore Pte Ltd at 128 Beach Road, #19-01 Guoco Midtown, Singapore 189773 GST No. M2-0119282-0 |
- 9. Updates and Notification of Updates
We will routinely review the content of this Privacy Policy and make minor adjustments and corrections as necessary. You can always check the date of the Privacy Policy to find out when we last made any changes. When we make any significant changes that would have an impact on your rights and your Personal Data, we will announce these changes in advance, and make sure you are informed of these changes, which may require us to send you an email announcement.
10. adidas Data Recipients
We may disclose your personal data to the following parties, for the above stated purposes (where applicable) (“Data recipients”):
a. agents, sub-contractors, vendors or third party service providers, such as courier services, telecommunications, technical services, customer service, debt recovery, market research and data analytics services;
b. any other party to whom you authorise us to disclose your personal data to;
c. our marketing, distribution and business partners in connection with marketing promotions, products and services, including but not limited to adiClub Partners;
d. our corporate clients;
e. amongst the adidas corporate group and its related corporations or affiliates;
f. our professional advisers, such as our lawyers and accountants;
g. banks, payment processing service providers, financial institutions and their respective service providers;
h. our successor-in-title, prospective seller or buyer of any part or the whole of our business, in connection with a merger, acquisition or sale of any part or the whole of the adidas business; and
i. social media sites such as Facebook, Instagram, Twitter or Google.
Where your personal data may be used by third party Data Recipients via adidas platforms, applications or elsewhere for their own purposes, please consult the privacy policy of such third parties for more information about how they handle your personal data.