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adidas Stories

adidas / December 07, 2022
adidas Basketball's 2023 Collection: Remember The Why

The world is full of noise. Cut through it by focusing on what inspired your journey. Learn more about adidas Basketball's new chapter.

adidas / December 07, 2022
The History of adidas Basketball: Origins of the 2023 Collection

adidas Basketball's new chapter is built on decades of innovation and cultural breakthroughs. Relive the brand's history through the touchstones that shaped it.

adidas / October 11, 2022
Exploring the Art of Sneaker Customization

Sneaker designers and artists have long used customization as a way to stand out from a sea of sameness.

adidas / July 31, 2022
MADE TO BE MORE YOU: DEFINING ORIGINAL

You are made to live your truth. To challenge norms, break boundaries, redefine standards and create change. You are made to be original. You are made for more.

adidas / July 31, 2022
MADE TO ACHIEVE IMPOSSIBLE: YOU VS. YOU 

You are made to achieve the impossible. To break boundaries, set new records and push your limits. You are made to achieve more. You are made for more.

adidas / July 26, 2022
JARI JONES PRESENTS HER ALWAYS ORIGINAL ALLY: ALLISON DUNN OF HIBISCUS BREW.

Jones is an activist, actress, model, performance artist, creative, the first black trans producer to have a film at the Cannes Film Festival, and now one of nine dynamic changemakers who make up the ...

adidas / July 26, 2022
DESIGNED FOR BELONGING: THE CREATION OF THE ALWAYS ORIGINAL DROP.

WE HOLD EACH OTHER UP. SEEN AND HEARD. NO TWO OF US ARE ALIKE, AND NO ONE OF US IS ALONE.You'll find these words on the clothing labels of every single item in the new adidas Always Original Capsule C...

Yoga / May 04, 2022
TYPES OF YOGA: A DEFINITIVE GUIDE TO 4 POPULAR STYLES

There is a jungle of yoga practices and poses (asanas) out there, and finding your own preference and purpose in the world of yoga can be just as exhausting as your very first yoga class. Whether you ...

adidas / March 23, 2022
A BREAKTHROUGH IN WOMEN’S TENNIS

AVACOURT, the new tennis shoe designed female-first.

adidas / February 10, 2022
STAY SUPPORTED: HOW TO CARE FOR YOUR SPORTS BRA

Your sports bra works just as hard as you do — but with a little care, it'll continue to support you for months to come. Here are some tips on how to keep it in the best shape.

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